How the NHL Shoots & Scores on Instagram

How the NHL Shoots & Scores on Instagram

Last week, NewsWhip published an intriguing piece on social media and the NHL. You can check it out here.

Their analysis focused on the heavy hitters of social media — Facebook and Twitter — and even touched upon the likes of Reddit, YouTube, and Snapchat.

Instagram, surprisingly, was absent.

Now, two of my favorite things in this world are hockey and social media. Personally, I use Instagram to check on my favorite team, the Philadelphia Flyers, quite often. Thus, I thought it would be fun to challenge myself to do some research and find out how, exactly, the NHL operates on Instagram.

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#17 Forever: Here’s to You, Mr. Brind’Amour


(Updated to include video & thoughts on the Hall of Fame Ceremony from November 22!)

January 23, 2000 was the worst day of my barely-15-year-old life.

Rod Brind’Amour was traded from the Philadelphia Flyers to the Carolina Hurricanes. And I was devastated.

I thank my lucky stars that social media didn’t exist back then, as I surely would have shot off rapid-fire hashtag-heavy Tweets expressing my sorrow and disgust, or constructed a grandiose tribute on Facebook complete with photographs and frownie-emojis. This is why I could never, in good faith, mock the young girls whose worlds were absolutely crushed when Zayn left One Direction. (Yes, I keep up with pop culture.)

Looking back on it now, I was a stupid teenage girl with stupid teenage emotions. But it’s also endearing, in a way, to think that before I became just another adult inundated with “grown up” priorities, hockey was practically my entire world.

Rod Brind’Amour was a huge reason for that.

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